I get asked the same question every day.

What's wrong with my brand?

Whether you haven't started yet or you've been posting for months and something still isn't landing, the missing piece is almost never the content. It's not knowing clearly enough who you actually are.

7 days. A little bit each day. A brand that's actually yours by the end of it.

Start the shift - £37

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Scroll down for the free Start Over Starter Kit.

Sound familiar?

Either you haven't started. Or you have, and something still isn't working.

You've been about to start properly for months and keep putting it off

Someone asks what your brand is and you give a different answer every time

You're posting but nothing is landing and you genuinely don't know why

Something feels off and you've run out of ways to explain what it is

You're not buying a workbook.

You're buying a brand that's actually built on who you are.

This was never a content problem. It's a brand clarity problem.

Where you are now

You could describe anyone else's brand clearly but not your own
Looking at what everyone else is doing because you don't trust what you'd do
Posting things that feel a bit like you but never quite right
No real answer when someone asks what's your brand
That flinch after you hit post

By the end of the week

You know exactly who you are, who you're talking to, and what you actually stand for
A finished brand book that answers what's your brand instantly
Sounding like yourself, not a template and knowing the difference
A way of deciding what to post that comes from identity, not trends
Posting something and not wanting to delete it five minutes later

From people who've done it

@alkinsel , Alice Kinsella, author of Milk: on motherhood and madness (Picador '23) & creative writing mentor

'I've been following Hales since her first reel. I don't know her personally, just came across the video at random. I'm not someone who follows 'how to make a brand' accounts generally but was instantly struck by her narrative, voice, and design. I've been building my own account to create a sustainable creative and professional practice and had no clue about any online marketing stuff. Her videos have been really useful, she clearly knows her stuff, so when this workbook came up I jumped on it. And man, has she delivered! Here's a guide that contains what would take years to learn, but presented with clarity, examples, and actionable steps that means it's not overwhelming or intimidating. There are no unrealistic promises or cheap hacks, it's expert guidance, clear instructions, and demystifying the process, all with her signature warmth, humour, and stellar design. I'll definitely be keeping this guide and the workbook as my Instagram bible going forward.'
Connie Cusick

'If you're even thinking about buying Haley's Brand Playbook, do it.
For £37, the value is honestly ridiculous. I've invested in programs that cost hundreds (and even thousands) that didn't give me this level of clarity.
What I love most is that it's not fluff or endless theory. It helps you cut through the noise, understand your brand, and make confident decisions about what you're building. It's practical, direct, and gives you real direction.’

I'm still figuring out my life. The brand process - that part I know

10

years as a brand designer
60k

followers in 2 months from scratch
4M+

views in 2 months from scratch
180K+

interactions in 2 months from scratch

I can't tell you who you are. But I can ask you the right questions.

I got fired with 3 months left on my apartment lease and 6 months until I turn 30. No savings, no plan. Instead of hiding it I decided to be completely honest online, using the same brand process I'd spent a decade applying to other people, on myself for the first time. 2 months later: 60k followers, 4 million views and 180k+ interactions.

These are my own results. What you do with the framework, and your results, are up to you.

Your real brand

A little bit each day across 7 days. By the end you'll know who you are, what you stand for, who you're talking to, and what to actually post with a finished brand book to prove it.

Identity + Voice + Audience + Visuals + Content

7 Day Brand Clarity Challenge - No Bullsh*t Brand

£37.00

A 7-day workbook: 60+ pages and a Canva brand book template that gets you clear on who you are, who you're talking to, and what to post, whether you're starting from scratch or already posting and it's not landing. No budget needed, works entirely on free tools. Yours to keep, no time limit :))

One-time payment. About the price of a coffee a day for a week. Lifetime access. No Canva Pro required.

Coming September

Want a second pair of eyes?

A 1:1 brand review, done by a real human (me).
By an actual brand designer not generated, not a generic checklist plus a clear plan for how to apply it to your content, not just a list of what's broken.

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Not sure yet? Start here.

Start with the free starter over starter kit

A small first step before anything else, no pressure.

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Questions you're probably asking

Fair. This isn't a weekend binge. You do a little bit each day and every day ends with something actually built in your Canva brand book, not just notes. You're not collecting information. You're building a real thing.
This is exactly the right time. You don't need an audience to get clear on who you are. You need clarity before the audience, not after.
You don't need to be. The whole point of Day 4 is that you don't need anything wild.
That's Door 2, built specifically for you. Almost every time it's one of five things and the questions in this workbook surface exactly which one, fast.
No. Everything here works entirely on free tools. No premium subscriptions required anywhere in this process.

You don't have a content problem. You have a brand problem.

7 days. A little bit each day. A brand that's actually yours by the end of it, not someone else's template with your name on it.